Cate has over a decade’s experience as a digital marketing professional, managing over $15 million in advertising spend and working with smaller businesses and well known Australian brands as well. After ten years as an in-house marketing specialist, she is now the Paid Ads Lead at Kwasi, a specialist digital agency in Adelaide that focuses on digitally transforming Australian and international businesses.
With experience in both B2B and B2C spaces, Cate became passionate about the need for data driven cross channel remarketing that is necessary to nurture customers through long purchase cycles such as home loan purchases and SaaS sales. With data and effective cross channel remarketing it is possible to seamlessly nurture customers through this process while increasing return on investment and improving business outcomes.
