Digital Adelaide Schedule
All the session details for this year’s 2 day event
Thursday 22 August 2024
8:00am
Registration and coffee open
William Magarey Room, Adelaide Oval
9:00am
Welcome
Hosted by your MCs, Rubina Carlson and Ed Garner
9:20am
Making millions with peanuts: how we raised $2.4 million to bring elephants to SA
Keynote session presented by Miriam Lawley, Zoos South Australia and Alisha Rout, Neon Treehouse
11:00am
Brand story time
B2B session presented by Matt Minear, BAD. Advertising
Marketing and the law
B2C session presented by Paul Gordon, Wallmans Lawyers
11:40am
B2B marketing at different stages of the company
B2B session presented by Axel Sukianto, Generate
Art and science of re-engagement
B2C session presented by Nisha Amanulla, Australian Broadcasting Corporation (ABC)
12:30pm
Lunch break
1:15pm
Navigating the path to product-market fit
B2B session presented by Emmanuel Khoury, Staq
I spent $100 million on Google Ads and didn’t even get a lousy tshirt, but here’s what I learned
B2C session presented by Ryan Jones, Refuel Creative
2:00pm
From bricks to clicks: Bushmans Tanks strategic B2B & B2C integration
B2B session presented by Alex Lovell, Bushman Tanks
Leading with vision: the art of visual communication for effective teams and leaders
B2C session presented by Dom Legg, Motion by Design
2:50pm
Afternoon tea break
3:20pm
The psychology of conversion: unveiling the secrets behind what makes users click
Keynote session presented by Matthew Pezzimenti, Conversion Kings
4:30pm
Day 1 ends
5:00pm - 7:00pm
Power Hour
Join us for drinks, networking and a panel featuring some old faces from Digital Adelaide and Social Media Day Adelaide over our 10 years. Panellists include Paul Gordon, Erica Stacey, Tom Nisbet, Ben Teoh and Amy Hourigan.
Note: Power Hour requires a Power or Super Pass to attend.
Friday 23 August 2024
7:30am - 8:45am
Decision Makers Breakfast
Presented by Erik de Roos, Executive Director, Marketing, South Australian Tourism Commission
Note: Breakfast requires a Super or Breakfast Pass.
8:30am
Doors and coffee open
William Magarey Room, Adelaide Oval
9:00am
Welcome
Hosted by your MCs, Rubina Carlson and Ed Garner
9:20am
From idea to impact: harnessing creativity for results
Keynote session presented by Showpony
In partnership with Adelaide Advertising & Design Club (AADC)
11:00am
B2B insights
B2B session presented by Professor Jenni Romaniuk, Ehrenberg-Bass Institute
In partnership with Ehrenberg-Bass Institute
Harnessing data science and AI to transform marketing decision making
B2C session presented by Rohan Bharadwaj and Luke Harrison, Market Ease Digital
11:40am
The importance of cross channel remarketing through long B2B purchase cycles
B2B session presented by Cate Mayer, Kwasi
It’s a surprise!
B2C session presented by a mystery guest
12:30pm
Lunch break
1:15pm
Employer brand: embracing HR as your strategic Partner
B2B session presented by Tiffiny Queale, Liebherr Australia
Bringing tasty brands to life
B2C session presented by Sputnik, Out Of This World
2:00pm
Collaborate and elevate: authentic partnerships that deliver ROI and make an impact
B2B session presented by Katherine Peach, Adelaide Fringe
Customer experience (CX): the audience led, data-fuelled path
B2C session presented by Emily Primavera, The University of Adelaide
2:50pm
Afternoon tea break
3:20pm
Motorbikes and marketing: from Adelaide to the world
Keynote session presented by Sam Morton, SKDA Moto Creative
4:30pm
That’s a wrap!
Final reflections hosted by your MCs, Rubina Carlson and Ed Garner