Rory has created highly effective, award-winning work for brands locally and internationally. For over 4 years, Rory has worked as Creative Director of Showpony Adelaide across the full list of clients, ensuring both effectiveness and creative excellence. At Showpony, Rory created the much-awarded “See Me for Me” campaign for the Department of Human Services, “Go a Moe’s” for OTR (which won three coveted Effie awards) as well as multiple campaigns for the VAILO ADL 500, Fantastic Snacks, Flinders University and more.
Prior to working at Showpony, Rory was Creative Director at Piro in New York, where he developed campaigns for Estée Lauder, Ferrero Rocher, General Electric, Savers, JP Morgan, and E*TRADE. His work for Ferrero Rocher was their most effective ever and the short film he developed for Estée Lauder (featuring Kendall Jenner and Elle King) achieved millions of organic views, reviewed as “a stylish, comedic masterpiece.”
Rory works with CMOs and senior marketing teams at companies large and small, helping to shape creative and strategic thinking.