Rohan is currently the Principal Data Scientist at Market Ease Digital, where he helps businesses across Australia use data to develop a deeper understanding of their business, customers, and markets, ultimately enhancing decision making.
It was during Rohan’s school days in India when he first developed an interest in statistics and data visualisation. He then completed a Bachelor’s degree in Mechanical Engineering in Germany, where his interest in data evolved into a passion. To further pursue his passion, Rohan obtained a Master’s degree in Data Science at the University of Adelaide.
With several years of experience in Data Science, Rohan has worked closely with clients across diverse industry segments, including retail, finance, e-commerce, energy and manufacturing. At Market Ease, he leads a team of data scientists and analysts, collaborating closely with the digital marketing team to improve marketing strategy and maximise revenue earning potential across various platforms through data-driven insights and recommendations.
