Noel’s story starts with his parents who came to Australia in the mid 90’s. He grew up Aussie, was immersed in the culture and had a thick accent, yet had this south Asian façade and felt misplaced.
I realised growing up there were many like me and in 2018 to celebrate our unique culture I started this online community called Subtle Curry Traits.
What started out as a bit of fun has become one of the largest private Facebook Groups on the planet with 1.1 million members and an Instagram of 100K strong. This opened Noel’s eyes to the world of entrepreneurship, and he hasn’t looked back since!
