Miriam Lawley

Marketing Manager
Zoos SA
Miriam Lawley is a seasoned marketing professional known for her strategic mindset, creative vision and passion for nature, sustainability, and conservation. As the Marketing Manager at Zoos SA, she is leading the marketing, brand, and community engagement initiatives for Monarto Safari Park. She has developed and executed many of Zoos SA’s comprehensive marketing and fundraising strategies, driven business growth and enhanced the brand reputation of Adelaide Zoo and Monarto Safari Park.

Known for her strategic vision and meticulous attention to detail, Miriam excels in crafting compelling narratives and delivering impactful campaigns that resonate with target audiences. Whether it’s navigating complex market landscapes, optimising digital channels, or spearheading multi-channel campaigns, she approaches every challenge with enthusiasm, strategic foresight, and a pursuit of excellence.

Her holistic approach to life fuels her passion for innovation and inspires her to integrate environmentally responsible practices into her marketing strategies and to connect people with nature.