Madeline has worked for over two decades as a senior marketing and communications practitioner in a range of settings including, ‘for purpose’, privately held and publicly listed corporations, locally and the United States. All of this informs the way she builds programs of brand awareness, effective growth marketing campaigns and communities of connection.
After working for several years in fast-growth technology companies and financial services, she decided to centre herself in organisations providing care for people. Studying a Master of Ageing (Gerontology) at the University of Melbourne, she then took up marketing and consumer engagement leadership positions at Victorian aged care providers, before returning to SA to be closer to family. Only to find, upon her return, that her ‘ageing parents’ were never home because they have so much going on in their lives! But she’s still very happy to have made the move back.
She is now the Senior Manager of Marketing at ECH, South Australia’s largest provider of accommodation and care services to older people.
