Ana Coelho

Head of Strategy
Showpony Adelaide

A people-watcher at heart, Ana has a passion for understanding human behaviour – what drives it, what stops it, and the many different ways we can affect it. 

In her 20 years of experience, starting at client side and climbing through the ranks of account services, Ana demonstrated a keen eye for upcoming trends and meaningful insights that has helped shape the direction of large-scale, high-budget campaigns for 

brands like Nokia, Bridgestone, SA Health, HomeStart Finance, Flinders University, Adelaide Football Club and many others.

With a genuine interest in behavioural psychology, cognitive biases, data and all kinds of things that makes creatives yawn, Ana brings a fresh perspective to every brief, helping deliver highly effective campaigns that drive results for our clients.

As Head of Strategy, Ana leads strategy across our portfolio of clients in Adelaide, Melbourne and Hobart. She is also part of the Grand Jury for the Australian Effies.