Ana lives in the intersection of creativity and business, turning ideas into work that not only looks good but actually works. She’s shaped brand and campaign narratives across SaaS, wine (a personal favorite), lifestyle, music, and now higher education.
At AIB, she steers brand and advertising initiatives that make people feel something and drive results. She co-led AIB’s brand refresh (a mammoth task, if you know, you know), launched its first-ever brand campaign, and took it out-of-home for the first time. Clearly, she has a thing for firsts.
Ana loves breathing new life into brands – helping them find their voice, personality, and place in the world in a way that connects with people and culture. By blending audience insight with business goals and creative execution, she crafts work that resonates, delivers, and makes brands way more interesting.
